Kast vs Taplio: which one turns your posts into clients

Pricing, checked on September 23, 2026

Taplio lists three monthly plans: Starter at $39, Growth at $69, Pro at $199. Billed yearly, the same plans drop to $$32,49 and $149. The trial lasts 7 days and the money-back guarantee runs for 30 days.

Kast lists Starter at 29 €, Pro at 49 € and Agency at 149 €, with a 7-day trial on every plan. We ask for a card at sign-up and nothing is charged before day 8.

On the entry plan, the gap is about ten euros a month. That's not where the decision is made.

What Taplio does

Taplio covers four things. A library of popular posts from the network, where you go looking for inspiration. A generator that writes from that library. A publishing queue with recurring slots. Reach stats, plus a profile search feature to build a list.

It's a production tool. It solves one specific bottleneck: you don't write enough, or fast enough.

What Kast does

Kast covers the same ground on writing and scheduling, then adds two steps Taplio doesn't handle.

Before you publish, every post gets a score on four criteria: hook, structure, CTA and voice. Each criterion comes with the issue it found and a rewrite targeted at that point. You can judge for yourself without creating an account: the post analyzer is free and gives the same score out of 100.

After you publish, you paste the post's URL. Kast gathers the people who liked or commented, with their job title and company, and you export the list to Lemlist, Instantly or a CSV file. Then you write to them yourself, to people who just read your ideas.

The shared inspiration library, and what it costs you after two months

Taplio relies on a library of posts that did well on the network. The first month, it's comfortable: you never start from scratch.

The problem comes after. Thousands of users pull from the same library, with models that produce the same phrasing. Your feed starts to look like everyone else's: the same three-word hook, the same line break every two sentences, the same closing question. On LinkedIn, where your name is the selling point, that's a real cost.

Plume starts somewhere else. It reads your projects, the work you've delivered and your past posts that worked, then suggests a first draft in the way you write. You reread, you cut, you decide. It never publishes on its own and doesn't write for you.

Our generic content detector, also free, lists seventeen phrasings that give away machine-written text. Paste in three posts generated without instructions and see which ones show up.

A score before you publish vs stats after

A generator hands you a text and stops there. You publish without knowing whether the hook holds up, whether the structure reads well on mobile, whether there's a CTA at all. Reach stats come later, when the post is already live and there's nothing left to fix.

Kast's score comes while the text can still be changed. It uses the same grid for all your posts, so two posts scored two weeks apart can be compared. That's what it takes to improve: without a stable grid, all you measure is your mood that day.

The step Taplio doesn't cover

A founder who posts twice a week collects about a hundred engagements a month: likes, comments, sometimes shares. In Taplio, that engagement stays a number on a chart. It disappears as the post slides down the feed.

In Kast, it becomes a list of names, with each person's job title and company. You keep the profiles that match your target and send them to your prospecting tool.

You can see the difference in the first line of your message. "Hi, I hope you don't mind me reaching out" versus "you commented on my post about free discovery calls". The second message goes to someone who already knows your name.

Three real-world situations

What Kast doesn't do

No DMs sent for you, no automated comments, no automated follows. Tools that automate sending put their users' LinkedIn accounts at risk, and that account is yours, not ours.

Kast doesn't cover Instagram, TikTok or Facebook either. LinkedIn and X, Threads coming soon. If your job is posting on five platforms, look at a general-purpose scheduler instead.

Switching from one to the other

There's nothing essential to export from Taplio. You reconnect your accounts, paste your drafts into the editor, and your past published posts become material for voice calibration. Allow twenty minutes.

Most people keep both subscriptions for two or three weeks, long enough to publish about ten posts with Kast, then cancel one. The two tools overlap too much on writing and scheduling to pay for both for long.