Most creators look at views. The few who make progress look at who reacts. The difference comes down to one thing: knowing which post starts conversations, and with whom.
The people who react, comment or repost are logged under each post: you see who each post got talking.
Engagement rate relative to reach, never raw likes, so you can compare two posts honestly.
You're compared to your own past results, not to a market average that means nothing.
With your consent, it logs the people who react to your LinkedIn and X posts.
You need a minimum volume for comparisons between posts to mean anything.
Reach, engagement and people detected under each post, then the funnel: impressions, engagement, profile visits, conversations.
A format that gets your buyers talking deserves more variations, even if it gets fewer views.
Kast scores it, tells you why, and fixes it with you. 7-day free trial, cancel anytime.
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