Prices checked on September 23, 2026 at metricool.com/pricing.
Metricool is probably the most complete tool in this comparison. It handles around ten networks, Meta, Google and TikTok ads, client reports and competitor monitoring. If your job is running brand accounts, it does the work and Kast has nothing to put up against it.
The comparison only makes sense in one specific case: you're a B2B founder, consultant or freelancer, you post under your own name, and you're looking for clients rather than a dashboard.
Metricool offers a free plan with one brand, then Starter from 16 € a month for five brands and 29 € for ten, then Advanced from 43 € for fifteen brands, 69 € for twenty-five and 130 € for fifty. There's a custom plan beyond that. The Advanced plan gives you access to the API, Zapier, Make and the Looker Studio connector.
Kast lists Starter at 29 €, Pro at 49 € and Agency at 149 €, with a 7-day free trial and a card required at sign-up.
Metricool's pricing scales with the number of brands you manage. Ours scales with features, because a founder only has one brand: their own.
Metricool answers the question "what's happening on my accounts". It pulls together stats from ten networks, tracks competitors, measures ad campaigns and produces a monthly report you send to the client.
Kast answers a different question: "did what I posted this week bring me anything". It scores the post before it goes out, schedules it, then gathers the people who engaged, with their job title and company, and exports them to Lemlist, Instantly or a file.
A community manager needs the first. A consultant selling their expertise needs the second.
| Metricool | Kast | |
|---|---|---|
| Free plan | Yes, one brand | No, seven-day trial |
| Paid entry plan | 16 € a month | 29 € a month |
| Billing unit | Number of brands | Features, per user |
| Networks covered | Around ten, including Instagram, TikTok, YouTube, Pinterest | LinkedIn and X, Threads coming soon |
| Meta, Google, TikTok ads | Yes | No |
| Client reports | Yes, export and Looker Studio | No |
| Competitor monitoring | Yes, on accounts | Yes, on a post's engagement |
| Writing help | General-purpose assistant | First draft calibrated to your voice |
| Score before publishing | No | Four criteria, targeted rewrite |
| Engagement capture | No | Yes, job title and company |
| Export for prospecting | No | Lemlist, Instantly, CSV |
| API, Zapier, Make | Yes, on Advanced | No, not yet |
This table doesn't pick a winner. It shows two products aimed at different work.
Network coverage. Instagram, TikTok, YouTube, Pinterest, Google Business Profile, Twitch. If your week is spent feeding six platforms for three clients, Kast will slow you down.
Ads. Metricool shows Meta, Google and TikTok campaigns next to organic, which is valuable when you're deciding where the budget goes. We don't touch paid campaigns.
Reports. A firm that bills for community management needs a clean monthly PDF. Metricool produces it in two clicks, with the Looker Studio connector on the Advanced plan.
Automation. They have the API, Zapier and Make. We don't yet, and we'd rather say so than let you think otherwise.
The score before publishing. Four criteria: hook, structure, CTA and voice, with the flaw pointed out and a targeted rewrite. A dashboard tells you after the fact that a post underperformed. The score tells you while you can still change it.
Writing in your voice. Plume starts from your projects and your past posts, not a generic template. It suggests a first draft, you make the call.
Engagement capture. You paste the URL of a post, yours or a competitor's, and you get the list of people who liked or commented, with their job title and company.
Export to outreach. Lemlist, Instantly or CSV. That's the moment content stops being a visibility expense.
An analytics tool gives you a feeling of control. You see your charts, your reach, your engagement rate, your best times to post. Plenty of founders spend half an hour a week there, and it's half an hour that produces zero meetings.
Three numbers are enough when you post to sell. The number of people who engage and fit your target, the number of conversations started in the days that follow, and the post behind each one. The first two don't appear in any standard dashboard. Neither does the third, and yet it's the only one that tells you what to do again.
Metricool, no question. The Advanced plan at 43 € for fifteen brands is hard to beat, and client reports are included.
Metricool will schedule their posts just fine, without ever telling them whether the post was good or who read it. Kast is built for this case.
Some keep Metricool for brand accounts and Kast for their personal account. The two don't step on each other as long as the scopes stay separate.
Choose Metricool if you manage brands, multiple networks and ad budgets.
Choose Kast if you are the brand, you post in B2B, and the dashboard matters less to you than the names of the people who read you.
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