Buffer is great at scheduling. But once your question stops being "when should I post?" and becomes "is this worth posting?", it can't help you anymore.
| Buffer | Kast | |
|---|---|---|
| Multi-platform scheduling | Excellent, very broad | LinkedIn and X |
| Writing help | Generic assistant | Writing calibrated to your voice |
| Content scoring | No | Four dimensions scored before publishing |
| People detected under each post | No | Reactions, comments and reposts, person by person |
| Built for | Social media teams | Founders and independents who sell expertise |
Buffer is a very good distribution tool. Kast is an editorial decision tool. If you already post regularly with no results, switching schedulers won't change a thing.
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