Prices checked on September 23, 2026 at hootsuite.com/plans.
Hootsuite is the oldest player in the category, and today it's built for established marketing teams. Their pricing page lists a Standard plan at $99, Professional at $199 and Advanced going up to $399, with custom offers beyond that.
Kast starts at 29 € and tops out at 149 € on the Agency plan. It's a different price range, and the two tools don't meet the same need.
A very broad base: publishing to around ten networks, a unified inbox for comments and messages, social listening, roles and approvals, detailed reports and, more recently, assisted creation features.
For a team of five running a company's presence, that base makes sense. The Standard plan's $99 a month compares to the cost of half a day's work.
For a consultant who posts twice a week under their own name, the same money mostly buys features they'll never open.
| Hootsuite | Kast | |
|---|---|---|
| Paid entry plan | $99 a month | 29 € a month |
| Mid-tier plan | 199 $ | 49 € |
| Top tier | $399 and custom | 149 € |
| Target | Social media teams | Founders, consultants, B2B agencies |
| Networks | About ten | LinkedIn and X, Threads coming soon |
| Unified inbox | Yes | No |
| Social listening | Yes | No |
| Approvals and roles | Yes | Workspaces on the Agency plan |
| Score before publishing | No | Four criteria, targeted rewrite |
| Engagement capture | No | Yes, job title and company |
| Export for prospecting | No | Lemlist, Instantly, CSV |
Hootsuite measures a brand's presence. How many mentions, how many replies, how fast they're handled, what the sentiment is. Those are customer service and communications metrics.
Kast measures what content brings in for someone who sells expertise. Who engaged, who fits the target, which post started the conversation.
If nobody DMs you after your posts, a unified inbox won't do anything for you. If you get a hundred comments a day on a brand page, capturing engagement isn't your problem.
Social listening at scale, multi-level approvals, crisis management, reports for a leadership team, coverage of consumer social networks.
We also have no public API and no Zapier or Make connector, whereas Hootsuite plugs into an enterprise software stack.
Voice calibration on your own writing. The score on four criteria before publishing. Capturing the people who liked or commented on a post, with their job title and company, and exporting them to Lemlist, Instantly or a file.
Plus six free tools, no account needed, including the post analyzer and the generic content detector.
Hootsuite or a similar suite. Kast isn't built for that.
Three Kast accounts cost less than one Hootsuite Standard plan, and fit the real need better.
Kast's Agency plan keeps one voice per client and exports the leads. Hootsuite will handle the related company pages better.
Choose Hootsuite if you run a company's presence with a team.
Choose Kast if you're the person whose name is on the posts.
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