Two opposite ways to get a meeting: go after the person, or get them to come to you. Both work, just not for the same offers.
| Lemlist | Kast | |
|---|---|---|
| Approach | Outbound: you reach out | Inbound: they come to you |
| Time to first result | About ten days | Six to eight weeks |
| Cost per meeting | Rises with volume | Drops over time |
| What you build | A list and sequences | An audience and authority |
| Sales cycle | Long: everything still has to be proven | Short: half the work is done |
| Risk | Sender reputation, compliance | Slow start |
Lemlist if you need meetings next month and your offer makes sense in three lines. Kast if you sell expertise and your name is the selling point. Many founders do both, with content warming up the list the sequence goes after.
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