Resources/Comparison/Supergrow

Kast vs Supergrow: write a lot or convert what you write

Prices checked on September 23, 2026 at supergrow.ai/pricing.

Supergrow is one of the fastest-growing LinkedIn tools. Its core pitch, which they call Content DNA, is to learn how you write so it can produce drafts that sound like you, then repurpose existing content into several posts.

It's the closest competitor to Kast in intent, and the furthest from it on what happens after you post.

Pricing, checked on September 23, 2026

Starter at $19 a month, Pro at $39, Teams at $139 for four accounts. Billed annually: $$16,31 and $133. A seven-day trial on every plan.

Kast is 29 €, 49 € and 149 €, also with a seven-day trial.

On the entry plan, Supergrow is about ten euros cheaper. On the team plan, the two are level.

The table, point by point

SupergrowKast
Paid entry plan$19 a month29 € a month
Mid-tier plan39 $49 €
Team plan$139 for 4 accounts149 € for the Agency plan
Voice calibrationContent DNAPlume, from your projects and your posts
Content repurposingYes, from videos and articlesFrom your projects and folders
CarouselsYesNo
SchedulingCalendar and queueLinkedIn and X calendar
Score before publishingNoFour criteria, targeted rewrite
Engagement captureNoYes, job title and company
Export for prospectingNoLemlist, Instantly, CSV
PlatformsLinkedIn, XLinkedIn and X, Threads coming soon

Two ways to tackle the same problem

Supergrow assumes the bottleneck is production. You don't have time, so the tool turns a video call, an article or an idea into several posts, in your style.

Kast assumes the bottleneck is further down the line. You already produce, but you don't know whether what you post is any good, or what it brings you. Hence the score on four criteria before you publish, and capturing the people who engage afterward.

Both readings hold up. Yours depends on where you are: if your content calendar is empty, Supergrow is the better fit. If your content calendar is full but your sales calendar is empty, Kast.

What Supergrow does better

Volume, by repurposing one long piece of content into several posts.

Carousels, which we don't make.

The entry price, which is lower than ours.

What Kast does that Supergrow doesn't

The score before publishing, with the same grid applied to every post: hook, structure, CTA, voice. Each criterion comes back with the flaw it found and a targeted rewrite.

Engagement capture from a post's URL, yours or a competitor's, with each person's job title and company, then export to Lemlist, Instantly or a file.

Six free tools you can use without an account, including the post analyzer and the generic content detector.

Three real-world situations

A business owner with one hour a week to spend on content.

Supergrow turns their recorded meeting into four posts. It's the right tool.

A consultant who already posts and wants meetings.

Production isn't their problem.

A four-person sales team.

Supergrow's Teams plan at $139 covers four accounts. Our Agency plan at 149 € gives each person their own workspace with separate calibration, and exports leads to your outreach tool.

Frequently asked questions

Both learn how you write. Plume suggests a first draft that you reread and decide on, and it never publishes on its own. The real difference comes afterward: Kast scores the post, then captures the people who engaged.
Right, we don't make them.
Yes, both offer seven days. Publish five posts with each and see which one saves you time on your real bottleneck.
By about ten euros on the entry plan. The difference pays for scoring and engagement capture.

Making the call

Choose Supergrow if you want to post more without giving up your evenings.

Choose Kast if you already post and want to know who's reading you.

The simplest way is still to compare for yourself.

Seven-day free trial, card required, no commitment.

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