Prices checked on September 23, 2026 at kleo.so/pricing.
Kleo presents itself as a personal branding tool, but its pricing tells a different story: $99 a month, or $999 a year instead of $1,188. At that price, you're not buying a scheduler, you're buying a method and resources.
Their sales pitch leans on the founders' agency, which claims to have passed $300,000 in monthly revenue thanks to LinkedIn content.
With Kleo: the post and creator analysis extension, content ideas, visual templates, and a set of strategy resources, including playbooks and prompts.
With Kast, for 29 €: voice calibration, the score on four criteria, the LinkedIn and X calendar, capturing the people who engaged with their job title and company, and export to Lemlist, Instantly or a file.
The price gap is roughly threefold. It pays for the human and methodological layer Kleo adds, which is what we don't sell.
| Kleo | Kast | |
|---|---|---|
| Monthly price | 99 $ | 29 € to 149 € |
| Annual plan | 999 $ | Yes |
| Creator analysis | Yes, extension | No |
| Playbooks and method | Yes | No |
| Voice calibration | Partial | Plume, from your projects |
| Score before publishing | No | Four criteria, targeted rewrite |
| Scheduling | Yes | LinkedIn and X, Threads coming soon |
| Engagement capture | No | Yes, job title and company |
| Export for prospecting | No | Lemlist, Instantly, CSV |
If you're looking for a method and you're willing to pay to be guided, $99 a month is a defensible price. A single contract signed thanks to that framework pays for the year.
If you already know what to say and your problem is posting consistently, judging your drafts and capturing the people who engage, 29 € is enough and anything more is a nice-to-have.
Our Academy publishes, for free, part of what this kind of offer charges for: how a post is structured, hooks that stop the scroll, the three numbers that matter when you post to sell.
Choose Kleo if you're buying a method and coaching.
Choose Kast if you're buying a tool that judges your posts and gives you the list of people who read them.
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