Most founders stop at the first step. They post, check the likes two hours later, and start again the next week. The loop never closes, so content stays a cost.
The technical setup is covered on the Kast and LinkedIn page. Here, we cover the method.
Post the right things
A post that brings in leads isn't about you, it's about the reader's problem. Everyone knows it and almost nobody sticks to it, because talking about your own news is more comfortable.
Take your material from where it already is: a project you delivered, an objection you heard in a meeting, a decision you regretted. Plume turns it into a first draft in your writing style, you review it, you make the call.
Before you publish, the score on four criteria tells you what's off. That's more useful than feedback after the fact, because you can still change it. The structure is broken down in the five-part structure.
Measure what matters
Views flatter, likes reassure, and neither tells you whether your content produced anything. Three numbers are enough.
- The people who react and fit your target. A hundred likes from peers are worth less than ten comments from potential clients.
- The conversations that open in the days after. It's the only metric that truly comes before a meeting.
- The post it came from. If you don't know which one started the conversation, you'll never know what to do again.
Capture
This is the step almost no tool covers, and it's where content becomes an acquisition channel.
You paste the URL of a published post. Kast gathers the people who liked or commented, with their job title and company. You filter the ones that fit your target, then send the list to Lemlist, Instantly or a file.
Where we drew the line is explained in using your engagement without crossing the line.
You're reaching out to someone who just read your ideas, not a stranger pulled from a database.
The loop in practice
Post twice a week for a quarter. On Friday, spend twenty minutes getting your material down. On Monday, capture the people who reacted to the previous week's posts and write to five of them.
It's not spectacular, and that's exactly why few people stick with it. You don't need a big audience: a small account whose readers are the right people produces more conversations than a big generalist one.