A content strategy that holds up over time rests on four types of content. Posting only one of them always fails, and it fails differently depending on the pillar. The overall framework is laid out in posting consistently without it becoming a chore.
Pillar 1: authority
Your results, your cases, your numbers. It's what makes everything else credible. Posted alone, it turns into an unbearable showcase and drives people away.
Pillar 2: teaching
You explain how you work, for free and in concrete terms. This is the pillar that grows your audience. Posted alone, it turns you into a teacher nobody thinks to hire.
Pillar 3: conversion
You say what you sell, to whom, and on what terms. Without this pillar, your audience simply doesn't know you're available. It's the most expensive mistake and the most common one, the one covered in stop posting into the void.
Pillar 4: taking a stand
You say what you refuse to do and why. This pillar sets you apart, and it's the only one a competitor can't copy. Posted alone, it reduces you to someone who complains.
The mix
Over a month of eight posts, a split that works: two authority, three teaching, one conversion, two taking a stand.
It's not a rule, it's a starting point. The only real criterion is that no pillar disappears for more than three weeks.
Most founders post 90% teaching and wonder why nobody buys anything from them.
The monthly check
Take your last eight posts and sort them. If a pillar is missing, you know exactly what you lack, and it's never about consistency.
While you're at it, check two more things: when you posted, with the best-time calculator, and whether your hooks hold up, with the eight structures that stop the scroll.