WRITING, 2 MIN READ

Eight hook structures that stop the scroll

The first line decides whether the next twenty exist. Here are the structures that work, and more importantly, why they work.

The Kast team
Eight hook structures that stop the scroll

A hook isn't there to be pretty. It's there to create a tension only the rest of the post can resolve. Every structure below does exactly that, in different ways. You can apply them straight to your topic with the hook generator.

The specific number

"Three months on this, and here's what it cost me." The number grounds the post in reality and promises a reckoning. It works because a number can be checked, so it's credible.

The admission

"I was wrong about this for years." The admission builds closeness and lowers people's guard. Nobody distrusts someone who opens by owning a mistake.

The contrarian take

"Everyone recommends this. For most of you, it's a waste of time." It only works if you deliver afterwards. A contrarian take with no argument behind it turns against you in the comments.

The before and after

"It used to take up my whole day. Now it's not even a question." It sets out the stakes and the result right away, and makes people want to know how you got there.

The mistake you keep seeing

"The mistake I see in almost everyone in my field." It works through recognition: the reader wants to know if they're making it.

The closed question

"Do you do this because you believe in it, or because everyone else does?" A closed question forces people to take a side. An open one lets the reader scroll on.

The scoped promise

"Three decisions that fix the problem in a week." The number and the timeframe make the promise credible. "Become indispensable" means nothing.

The scene

"A client asked me one question. I didn't have the answer." It's the most powerful and the hardest: it takes a real memory. You can't fake it.

A made-up hook shows. Pick the one that sounds like you, not the most spectacular one.

A hook isn't enough

A good first line on an empty post only gets people to the disappointment faster. The real question is still how to tell if a post is worth publishing, and it's judged on four dimensions, not on the hook alone. The post analyzer checks four of them for free: hook, structure, CTA and voice.

The complete guide on this topic
How to tell if a post is good
The reference page that brings together the method, the steps and the FAQ.

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